HOW BLOCKCHAIN TECHNOLOGY IS CHANGING PERFORMANCE MARKETING

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of e-commerce companies are turning to server-side tracking as a method to boost their data collection processes. While it requires much more technical knowledge than normal GTM and might present added prices, it can bring about greater accuracy and more reputable data